Ulta Beauty apologises for Kate Spade mail

A luxury product founder's suicide in 2018 was recalled by the message.

A luxury product founder's suicide in 2018 was recalled by the message.

The luxury brand's co-founder, Kate Spade, hanged herself in 2011.

Some subscribers reacted angrily to the Sunday email promoting Kate Spade New York's Sparkle fragrance, citing Spade's tragic passing.

Spade's body and a note were discovered in her Park Avenue apartment in 2018.

"A very insensitive choice of words was used," Ulta apologised in a Monday email to customers.

The company blamed an honest mistake for the message. This was an honest mistake made by an Ulta Beauty employee with no malicious intent.

It praised Kate Spade New York for "bringing joy to the beauty and fashion industries."

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